Ever wondered what the “swoosh” of Nike represents? Most of us are unaware of the fact that it represents speed and motion. Branding has a significant role in making your business a business! Without accurate branding, do you think your company could flourish? Let us throw some insight into what actually can happen with the right branding.
The growth of new startups
In the modern era, it has become exceedingly easy to start up a new company. The amount needed to launch a small business requires minimal funding. With the advancement of computer technology, managing a small scale business has become an attainable dream.
Unsurprisingly, with these highly favourable conditions, there has been an exponential growth in the number of entrepreneurs today. People are resigning from their exceptionally well-paying jobs in order to start up their endeavour and be their own boss. There is huge potential in starting up a unique business in today’s world.
The challenges with the growing intensity of competition
However, with new business popping up left and right, maintaining yourself as the best business in your industry has become quite challenging. Staying on top of the charts among all the other newly emerging startups is a must.
Out of every 100 startups that are created today, 90 will die before they see the sun of their 120th morning. Only a mere 10% will have a real shot at becoming a legacy.
1. Branding lets you establish a unique identity for your business
Branding allows you to introduce your company. It will enable you to express who you are and what you stand for. It is the perfect opportunity to build up a personality that your potential customers, investors, and venture capitalists can relate to and get behind.
2. Emphasis on branding leads to the development of feelings of trust and goodwill by the customer for your company
Garnering a loyal customer base can often be challenging – especially when there are just so many options available for your customers. What can you do to persuade your target audience to bring their business to you rather than your competitors?
3. Branding practices add to the aesthetic appeal and help you on your way to becoming a trend
Close your eyes and think of all the companies that are trending today. Do you notice that they all have one thing in common? Branding
4. Early branding gives you a stronger business
When you focus on your company’s branding from the get-go, it enables you to build a lasting impact on your audience. Your potential customers realize that you mean to stay in business for the long haul. This will make a strong impact on potential investors.
5. It makes you memorable and drives up your sales to new heights
Imagine yourself in the middle of the supermarket. When you are faced with an aisle full of similar products, which one do you reach for?