Whether your business needs a complete re-branding campaign or simply a new set of stationery, there are a wealth of creative agencies and freelance marketers hoping to win your business. You will encounter individuals, small local agencies, digital agencies in London and regionally as well as multi-national agencies. So how do you choose?
It’s often difficult for a busy MD to take a step back and consider the big picture. You may think that all you need is a new business card, but what logo is going to go on it? What tone of voice and colour scheme should be used to appeal to your target audience? And will the type of card stock really make any difference to your company image? These are all questions you should let a marketing expert help you with. No matter how small your requirements, it’s always wise to invest in some planning time with a marketing professional to help achieve your ultimate goal – gaining a return on your investment.
It’s likely that a freelance marketer or graphic designer can help with one, or maybe a couple of the above questions. And yes they will almost certainly appear to be cheaper than a creative agency. But it’s very unlikely that a single person can do the necessary research, branding, planning, consultancy, and the design and build, all by themselves. So if using a freelancer, it may be best to only use them for their speciality or prepare to spend more than you wanted to, because of their need to out-source the elements of your project which they cannot undertake themselves. So this would therefore necessitate you to undertake a great deal of Project Management yourself as you assemble a team of specialists around you. Find the water damage orange county near me to recover your workplace during any disaster.
Creative agencies come in all shapes and sizes, and of course their costs can vary considerably. One immediate advantage is that the agency may well have a complete in-house team, so you can be confident that they can fulfil all of your requirements and stick to the quote you agreed to. They are also likely to be experienced in a wealth of industries and have more impressive credentials. However one important consideration when choosing a creative agency is their location, as being able to meet face to face with your agency can really aid the creative process and help you, the client, to feel more involved in the work and feel part of the team. A good place to start is online by searching for something like ‘design agencies London’ – or wherever you’re located.
So, as with most things in life, when hiring a creative agency you really do get what you pay for. A wealth of experience, creative talent, industry insight, and the ability to deliver campaigns on time and on budget can be priceless to your business. Cutting corners may save money, but what you lose in return could cost you far more in the long run.